Notice pursuant to Legislative Decree no. 2003/ 2003- 679/2016

This document, drawn up pursuant to Article 13 of EU Regulation No. 679/2016 (hereinafter also “Regulation”), in addition to the Regulation rectification of the Official Journal of the European Union 127 of 23.05.2018, the Italian legislation in force and the measures adopted by the Data Protection Authority for the protection of personal data, constitutes the privacy policy and aims to provide the user with all the necessary information regarding the processing of personal data.

Personal data means any information relating to a natural person, identified or identifiable.

The purpose of this document is to provide information about the nature of the information and the methods and purposes of data processing used by the data controller.

This document is subject to changes or updates, including those related to the possible entry into force of new industry regulations, the updating or provision of new services or technological innovations – the user/visitor is therefore invited to periodically consult this https://www.martylo.it


The data controller is the natural or legal person, service or other body that determines the purposes and means of processing personal data.
The Data Controller is MARTYLO’ S.r.l., with registered office in Empoli (FI), Italy, Via G.di Vittorio, 16/18/20 – Tax Code and VAT Number IT 05450800486, Economic and Administrative Index no. FI – 547937, certified e-mail martylo@pec.it.
The user’s personal data will be used by MARTYLO’ S.r.l. in compliance with the principles of personal data protection, as established by current legislation and the GDPR Regulation 2016/679, in accordance with the principles of lawfulness, correctness, transparency, accuracy, integrity and confidentiality and in the manner and for the purposes set out below.


MARTYLO’ SRL will process common personal data which may be:
personal data (such as name, surname, date and place of birth, residence address);
contact details (email or mobile phone number, an identification number, an online identifier);
identification data (tax code) suitable to make the subject identified or identifiable.

The Personal Data processed via the website www.martylo.it are as follows:

a) Browsing data
During normal operation the computer systems and the software procedures used to operate the website acquire some personal data, the transmission of which is implicit in the use of Internet communication protocols. This information is not collected for its association with the data subjects identified but may, by its nature, including through processing and association with data held by third parties, enable identification of the user. This category of data includes IP (Internet Protocol) addresses or domain names of the computers used by users who connect to the site, the time of the request, type of browser and other parameters of the device used to connect to the website; the name of the Internet Service Provider (ISP), the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters relating to the user’s operating system and computer environment. These data are used solely for the purpose of obtaining anonymous statistical information on use of the website, to check its correct functioning and for security reasons to identify anomalies and/or abuse, and are deleted immediately after processing. This data could be used to ascertain responsibility in the event of hypothetical computer crimes to the detriment of the website or third parties.

b) Special categories of personal data
When using some sections of the website, personal data falling within the list of special categories of personal data referred to in Article 9 of the Regulation, textually “[…]data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as genetic data, biometric data intended to uniquely identify a natural person, data concerning health or sex life or sexual orientation of the person may be collected. In such cases you will be specifically informed and asked to give your explicit consent to the processing of special categories of personal data.

c) Data provided voluntarily by the data subject
When using some services of the website, the processing of personal data of third parties sent by you to the company MARTYLO’ s.r.l. may take place. With regard to these assumptions, you are the independent data controller, assuming all legal obligations and responsibilities. In this sense, you grant the broadest indemnity with respect to any dispute, claim, demand for compensation for damage from processing, that may reach Martylò s.r.l. from third parties whose personal data have been processed through your use of website functions in breach of applicable legislation on personal data protection. In any case, should you provide or otherwise process personal data of third parties when using the website, you hereto guarantee – assuming all relative liability – that this specific hypothesis of processing has an appropriate legal basis pursuant to Article 6 of the Regulation which legitimises processing of the information in question.


  1. d) Cookies

Definitions, characteristics and enforcement of the relative legislation

The website www.martylo.it uses cookies to make its services simple and efficient for users browsing the pages. Users accessing the website will have minimal amounts of information entered in the devices in use, whether computers or mobile devices, in small text files called “cookies” saved in the directories used by the user’s web browser. The web server uses cookies to send information to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) stored on the user’s computer, which are re-read and updated each time the user returns to the site. This way the website can automatically adapt to the user. Cookies allow the preferences you have entered to be stored, to avoid having to re-enter the same information several times, and analyse use of the website to optimise the browsing experience.

Various types of cookies exist, with different characteristics and functions, and may remain on the user’s computer for varying periods of time: so-called session cookies, which are automatically deleted when the browser is closed; so-called persistent cookies, which remain on the user’s equipment until a predetermined expiry date.

According to the regulations in force in Italy, the use of cookies does not always require the express consent of the user.

Technical Cookies

Some cookies are used to perform computer authentication, session monitoring and to store specific information about users accessing a web page and may also contain a unique identification code that allows tracking of user navigation within the site for statistical or advertising purposes. These so-called technical cookies are often useful for browsing a website and using all its features.

Technical cookies are used for the sole purpose of transmitting a communication on an electronic communication network, i.e. aimed at ensuring normal browsing and safe and efficient use of the website, and therefore aimed at making such browsing functional and optimized within the site. They are temporary and remain in the folder relating to cookies of the user’s browser for the sole duration of the browsing session.

Analytics cookies also belong to this category. These are cookies that collect information about a user’s use of a website and allow it to function better. For example, analytics cookies show which pages are most frequently visited, allow you to see what the recurring patterns of use of a website are, and help to interpret any difficulties users experience while browsing it.

The use of this type of cookie does not require the consent of the data subject.

Profiling cookies

Other cookies may instead be used to monitor and profile users while browsing, to study their movements and web consultation or consumption habits (what they buy, what they read, etc..), in order to send targeted and personalized advertising services in line with the preferences expressed while browsing. These are called profiling cookies.

The use of these cookies requires prior acquisition of the free informed consent of the user pursuant to Article 7 of EU Regulation 2016/679.


Third party cookies

It may also happen that a web page contains cookies from other sites contained in various elements hosted on the page itself, such as advertising banners, images, videos, maps or specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, these cookies are set directly by website operators or servers other than this website. In these cases, so-called third-party cookies are used, which are usually for profiling purposes.

The use of these cookies requires prior acquisition of the user’s free, informed consent.

Types of cookies used by the site

The main functions of the cookies installed by https://www.martylo.it are technical, they are used to constantly improve the service, for authentication and for statistical purposes, such as counting website visits. The use of cookies is therefore strictly aimed at facilitating the functions of the server during browsing of the service.

The site also allows the following third-party cookies to be sent. We do not own these cookies, so for further information, see the information and consent forms of third parties by clicking on the links provided.

In order to improve the website and see what parts or elements are most appreciated by users, third party Google Analytics cookies are used as an anonymous and aggregate analysis tool. We do not own these cookies, so for further information see the information provided by Google.

The website pages incorporate within them some widgets and sharing buttons from Linkedin, Twitter and Facebook, to allow you to share the content of the website on your own social channels, and to interact with our channels. We do not own these cookies, they are created by Facebook, Twitter and Linkedin when you use the respective widget or share button. To find out more please see the following information pages: Facebook and Linkedin.

Some web pages embed YouTube video content within them. Visiting a page containing a video, or clicking to view the video, may invoke cookies from YouTube. We do not own these cookies. To find out more see the Google information page.

The website may use Facebook ADS programs operated by Facebook Inc., Google Adwords and Google Remarketing technology, operated by Google Inc. The conversion tracking feature of Facebook ADS and AdWords also uses cookies to help us track sales and other conversions.

Cookie management

Users can manage cookie preferences via the functions present in standard browsers that allow cookies (all or some) to be deleted/removed or change the settings of the browser to block the sending of cookies or to limit them to specific sites (as opposed to others).

It is therefore possible to refuse the use of cookies, following the disabling procedure envisaged for your browser. The methods proposed by the main browsers are indicated below: Microsoft Windows ExplorerMozilla FirefoxGoogle ChromeApple Safari, Google Analytics and entail downloading a specific plug-in of the browser.

Social Network Plugin

The https://www.martylo.it website also incorporates social media plugins and/or commands to allow easy sharing of content on your favourite social networks. These plugins are programmed not to set any cookies when you access the page, to safeguard your privacy. If envisaged by the social network, cookies will only be set if the user effectively and voluntary uses the plugin. Please note that if the user browses while logged into the social network then he/she has already agreed to the use of cookies carried by this site at the time of registration on the social network.

The collection and use of the information obtained via the plugin are regulated by the respective privacy policies of the social networks, to which reference should be made.

Cookies Policy 

The use of session cookies (which are not permanently stored on the user’s computer and disappear when the browser is closed) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) needed to permit safe and efficient website browsing.

The session cookies used on this website and on sites linked to the same avoid resorting to other computer techniques that are potentially harmful to the confidentiality of users browsing the website and do not allow the acquisition of personal data identifying the user.


Personal data are processed in compliance with the Privacy Law with automated tools for the time strictly necessary to achieve the purpose to allow navigation on the website www.martylo.it and for any additional services requested, with the organizational methods and logic strictly related to the purposes of the processing.
Specific security measures pursuant to art. 32 GDPR are observed to prevent the loss, illegal or incorrect use of data and unauthorized access.
Personal information is freely provided by the user; no unlawful means are used to obtain personal information without the consent of the data subject.


The information provided by the user by sending an e-mail and/or filling in the registration form is used only to answer the questions or to satisfy the requests of the customer/user.

Only with the express consent of the data subject may personal data be used for purposes such as sending promotional and commercial information, or relating to new offers of products or services.

Only after further manifestation of the specific consent of the user, may personal data be made available to business partners able to transmit useful information or send promotional material.

In any case, the data collected by the site will not be provided to third parties, unless legitimately request by the judicial authority in the cases provided for by law.


The provision of personal data is a mere option and not an obligation, refusal to provide the same entails waiving receipt of commercial proposals and / or promotions related to the services offered.
The user has the right to provide personal data in electronic forms and other sections of the www.martylo.it website.
The optional, explicit and voluntary sending of e-mail to the addresses indicated on the website entails the subsequent acquisition of the sender’s address, needed to respond to requests, as well as any other personal data included.
No personal user data is acquired by the site. Cookies are not used to transfer personal information and there are no permanent cookies of any sort, or systems for tracking users.
The legal basis for processing personal data, for the purposes referred to in the policy, is that the processing is necessary to enable browsing of the website and use of the related services.


Without prejudice to communications made to fulfil legal and contractual obligations, all data collected and processed may be communicated exclusively for the purposes specified above to the following categories of interested parties:
Subjects appointed by Martylò srl acting as data processors, also in outsourcing on behalf of the controller, such as for example the website operator, website provider, e-payment service provider; hardware and software assistance technicians;
Accounting, administrative and business consultants;
Persons, bodies or authorities who require the communication of personal data in accordance with the provisions of law or by order of the authorities.

Personal data will not be transferred to non-EU countries.

The Personal Data processed will be kept for the time strictly necessary to achieve the purposes set out and for the time necessary to carry out the business relationship.
In any case, since the processing is carried out to provide online services or register on the website, Martylò s.r.l. will process Personal Data for the period allowed by Italian law to safeguard its interests.
The data of persons not purchasing or using products/services, even if in previous contact with representatives of the company, will be immediately deleted or processed in anonymous form, if retention of the same is not otherwise justified, unless the informed consent of the data subjects has been validly acquired for a subsequent activity of commercial promotion or market research.

Pursuant to European Regulation 679/2016 (GDPR) and national legislation, the data subject may, in the manner and within the limits provided for by current legislation, pursuant to art.13 and following, exercise the following rights:

  • request confirmation of the existence of personal data concerning him/her (right of access to personal data art.15);
  • know its origin;
  • receive intelligible communication;
  • be informed about the logic, methods and purposes of processing;
  • request updating, rectification of data (right of rectification art.16), integration, deletion (right of deletion art.17), limitation (right of limitation of processing art.18), portability (right of portability of data art.20), transformation into anonymous form, blocking of data processed in breach of law including those no longer necessary for the purposes for which they were collected, opposition for legitimate reasons to their processing (right of opposition art.21);
  • in cases of processing based on consent, receive their data provided to the data controller, in a structured and machine-readable form and in a format commonly used by an electronic device;
  • withdraw consent.

See art.15-22 EU Regulation No. 2016/679 for your rights. Requests may be sent to the Data Controller via certified email to the following address: martylo@pec.it

In case of violation of the legislation, the user has the right to complain to the Data Protection Authority (www.garanteprivacy.it), as the authority responsible for monitoring data processing.